Lahore (NNP) The Landmark agreement announced by the International Cricket Council (ICC) on Tuesday, Pakistan Television Corporation (PTVC) and Tower Sports have clinched the exclusive broadcasting rights for six major ICC World events in Pakistan until the culmination of 2025.
Under the terms of the deal, PTVC and Tower Sports have secured both traditional television broadcast rights and digital rights, granting cricket fans across Pakistan access to the thrilling action through various digital platforms.
The events covered by this groundbreaking agreement include the highly anticipated ICC Men’s T20 World Cup 2024, the exhilarating ICC Women’s T20 World Cup 2024, and the upcoming ICC Under-19 Women’s T20 World Cup 2025. Additionally, cricket enthusiasts can look forward to the gripping ICC Men’s Champions Trophy 2025 and the prestigious ICC World Test Championship Finals slated for 2025.
Geoff Allardyce, the CEO of ICC, expressed his delight at the partnership, emphasizing the significance of Pakistan in the global cricket landscape. He remarked, “Pakistan holds a special place in the world of cricket, boasting a passionate and dedicated fanbase. We are thrilled to collaborate with PTVC and Tower Sports to bring these prestigious ICC events to a broader audience within the country.”
With this groundbreaking agreement in place, cricket aficionados in Pakistan can anticipate unparalleled coverage and access to some of the most thrilling cricketing spectacles in the years to come.