Karachi (NNP) Hashmi Pakistan, a trusted name in health and beauty industry, proudly announced the appointment of cricketing icon Wasim Akram as the Official Global Brand Ambassador for Hashmi Ispaghol, the company’s flagship natural fiber supplement.
The grand signing ceremony was held at a prestigious event in Marriott Hotel, Karachi, attended by the honored Wasim Akram, along with key members of the Hashmi Pakistan’s leadership team, and national media representatives. The event marked a significant milestone in the brand’s journey to promote healthy living through trusted, natural products.
Wasim Akram, not only a sports legend but also a strong advocate for health, fitness, and an active lifestyle—values that closely align with Hashmi Ispaghol, is therefore the ideal face for the brand. Through this collaboration, Hashmi Pakistan aims to amplify its message of digestive wellness and daily fiber intake to a wider audience, inspiring people to take proactive steps towards healthier living.
Speaking to the press on the occasion, Amir Hashmi, Executive Director of Hashmi Pakistan, commented: “Hashmi has built a legacy of promoting health and wellness to families over the course of the last 229 years. This is why, when we were looking for a brand ambassador for Hashmi Ispaghol, we could think of no one other than the global wellness icon Wasim Akram to head our campaign. Together, we hope to make lives better and healthier in our country and beyond!”
The much-celebrated icon Wasim Akram expressed his enthusiasm for the collaboration, stating: “Hashmi Ispaghol has been a household name for generations. I am proud to be associated with a brand that puts health first and continues to uphold the trust of millions through quality and consistency.”
This strategic partnership comes as part of Hashmi Pakistan’s broader initiative to raise awareness about digestive health and the importance of natural remedies in everyday wellness. With Wasim Akram on board, the brand is set to engage with a new generation of consumers who seek authenticity, reliability, and proven results.
About Hashmi Pakistan:
Since its inception in 1794, when Hashmi Pakistan introduced Kohl (Surma) and Kajal to the subcontinent, the name synonymous with natural health & wealth, has become a leading manufacturer of herbal and natural healthcare products.
With a legacy rooted in uality, trust, and innovation, Hashmi Pakistan remains committed to improving lives through nature-based solutions and is recognized globally as the Hashmi brand, known for its diversified product range to include a wide variety of valuable goods in the health and beauty industry.
Hashmi Ispaghol, one of its most iconic products, has remained a staple in households for decades, known for its purity and effectiveness. Today, Hashmi Pakistan is emerging as ethical and responsible leaders in the production and development of premium quality products, earning a place in the hearts and minds of consumers. Hashmi is home to a loyal base of millions of satisfied customers worldwide.
