Serena Hotels, as part of its Cultural Diplomacy Initiative, joined hands with Aga Khan Cultural Services Pakistan
Serena Hotels, as part of its Cultural Diplomacy Initiative, joined hands with Aga Khan Cultural Services Pakistan and the Aga Khan Foundation to celebrate and promote the rich cultural music and heritage of Pakistan through a delightful evening of folk music
The event was a mesmerizing journey into Pakistan’s vibrant traditions, featuring melodious tunes and captivating performances that showcased the essence of the nation’s cultural identity. Renowned artists, including Dr. Masuma, Ustad Noor Bakhsh, Ustad Doshambay, and talented students from the Leif Larsen Music Centre, performed live, leaving the audience fascinated with their artistry and passion.
The Leif Larsen Music Centre, founded in April 2011 at the historic Altit Fort, serves as a beacon of the revival of folk music of the region. It provides invaluable facilities for traditional musicians and performers from Gilgit-Baltistan and Chitral, enabling them to mentor youth in diverse traditions and genres of mountain music, ensuring the continuity of these cherished art forms.
The event was further graced by the Norwegian Ambassador H.E. Per Albert Ilsaas, who attended as the Chief Guest. In his address, the Ambassador highlighted the profound impact of cultural initiatives in bridging communities and promoting mutual understanding. He highly praised the collaboration between Serena Hotels, Aga Khan Cultural Services Pakistan, and the Aga Khan Foundation as a shining example of how cultural exchange can celebrate diversity, preserve heritage, and strengthen the bonds between different cultures. The Ambassador emphasized that events like these not only showcase the richness of Pakistan’s traditions but also serve as a universal language that unites people across geographical and cultural boundaries.
Serena Hotels remains at the forefront of promoting Cultural Diplomacy through various initiatives that celebrate and preserve Pakistan’s rich heritage. These include the Satrang Art Gallery, dedicated to exhibiting contemporary art; crafts festivals that honor and support the work of local artisans; and the musical platform Sarangi, which promotes traditional musical talent. Through these endeavors, Serena Hotels reaffirms its commitment to preserving cultural traditions while encouraging interchange and artistic collaboration on both national and international levels.
