Women Farmers Take Center Stage in Fatima Fertilizer’s ‘Sarsabz Tabeer’ Campaign
ISLAMABAD: Marking International Women’s Day, Fatima Fertilizer Company Limited has launched a new digital video campaign titled “Sarsabz Tabeer: Seeds of Change”, paying tribute to the extraordinary women who are transforming the agricultural landscape of Pakistan.
The campaign highlights the resilience, strength and dedication of women who work across the agricultural value chain and play a vital role in sustaining rural livelihoods. Through compelling storytelling, the initiative sheds light on the often overlooked contributions of rural women who continue to support farming communities despite social and economic challenges.
According to the company, the campaign aims to recognise the invaluable role of women as farmers, entrepreneurs, caregivers and community leaders who are driving progress in agriculture. By showcasing their stories, the initiative seeks to inspire greater recognition and empowerment of women in rural areas.
Agriculture remains a backbone of Pakistan’s economy, and women contribute significantly to farming activities, livestock management and household food security. However, their role frequently goes unrecognised.
Through “Seeds of Change,” Fatima Fertilizer hopes to encourage a broader conversation about women’s empowerment in agriculture and the importance of creating opportunities that enable them to thrive.
The campaign has been launched on digital platforms as part of the company’s Sarsabz initiative, which focuses on supporting farmers and promoting sustainable agricultural development across Pakistan.
