Islamabad, Fair Deal Marketing (PVT) Ltd. celebrated the grand opening of their second Second Cup outlet at the vibrant ParkView City Islamabad. The event, marked by a glamorous red carpet launch, was expertly managed by Islamabad’s renowned PR Guru, Rezz Aly Shah of Rezz PR and Events. The inauguration ceremony was graced by the presence of distinguished guests, including Abdul Aleem Khan and senior officials of ParkView City Islamabad.
Strategically located in the bustling coffee shops and restaurants lane in the ParkView Market area, the new Second Cup is set to delight coffee enthusiasts with its unique offerings and contemporary ambiance.
Second Cup, originating from Toronto, Canada in 1975, has rapidly expanded its footprint globally, boasting over 700 cafes in 30 countries. As Asim A. Majeed, Second Cup MD Pakistan, expressed, “Each cafe is uniquely designed to create a warm, inviting feeling in a contemporary setting that maximizes traffic flow and function, and complements the local culture.”
The vision of Second Cup is to be recognized as a leading global Premium Café Brand, with a mission to excel in customer preference, unit and regional growth. Asim A Majeed emphasized, “At the very core of Second Cup’s success lies the passion for all we do and all we offer to our customers…and starts with the highest quality coffee beans you can buy.” Asim A Majeed continued, shedding light on Second Cup’s commitment to sourcing the finest coffee beans globally, “Our exclusive coffee supply agreements link us to the estate coffee growers in the best coffee growing regions of the world.” This dedication to quality has not only made Second Cup a prominent coffee destination but also a lucrative investment opportunity.The cafe’s product line has evolved over the years, expanding from simple whole bean coffee to premium coffees, specialty beverages, frozen yogurt, and an array of delectable foods and merchandise items.
