Islamabad – July 30, 2025: A prestigious book launch ceremony was held today at the National Skills University Islamabad to unveil the groundbreaking publication “Reputation Management and Crisis Communication: A Study of the Corporate Sector” authored by seasoned communication expert, Mr. Imran Ghaznavi. The event attracted a distinguished audience comprising senior bureaucrats, ambassadors, corporate leaders, regulators, academicians, and media professionals.
The ceremony commenced with a welcome address by Vice Chancellor Prof. Dr. Muhammad Mukhtar, followed by insightful remarks and reviews from prominent figures. Dr. Vaqar Ahmed, renowned economist and public policy expert, delivered the book review, emphasizing the book’s relevance for C-suite executives and corporate strategists navigating today’s volatile communication landscape.
Joining via Zoom, Prof. Dr. Zafar Uddin Ahmed, President of the Academy for Global Business Advancement (AGBA), USA, hailed the publication as a landmark achievement by a Pakistani author. Similarly, Dr. Javaid Laghari, former Chairman of the Higher Education Commission of Pakistan, praised the book as a “must-have” addition to business and communication curricula, particularly within the South Asian context.
Chief Guest Mr. Mohammad Ali, Advisor to the Prime Minister on Privatisation, lauded the relevance of the subject in today’s hyper-connected and reputation-sensitive world. “Reputation is highly crucial for any organisation, business, or individual. It has to be taken care of from the top,” he stated. He further recommended the creation of dedicated board-level committees on reputational risk and stressed the need for leadership training in crisis communication.
Mr Shahzad Ahmed Malik President Institute of Cost and Management Accounts of Pakuatan (ICMAP) delivered the remarks as to why corporate reputation is crucial for boards and reiterated to include the subject in directors training programs. Dr. Syed Hafeez Ahmed, Professor at NSU, who concluded the event with a vote of thanks.
In his reflections, Mr. Imran Ghaznavi highlighted that the book is the result of years of research, personal experiences, and professional engagement in the corporate and regulatory domains. “In an age where one tweet or misstep can collapse the credibility of an organisation or a nation, managing reputation is not optional it is strategic,” he remarked.
The ceremony concluded with the official launch of the book, followed by a group photograph. The publication is expected to serve as a vital resource for business leaders, regulators, educators, and policymakers committed to navigating the complexities of reputation in the digital era.