Serena Hotels, in collaboration with Nomad Art Gallery, organized a vibrant two-day Crafts Festival on December 7th and 8th, 2024, celebrating 40 years of Nomad’s contributions to art and culture. The event brought together artisans and craftsmen from across Pakistan, showcasing exquisite creations from Punjab, Sindh, Balochistan, Khyber Pakhtunkhwa, Gilgit-Baltistan, and Kashmir.
The festival featured a diverse array of jewelry, textiles, and other handcrafted treasures, highlighting the rich cultural heritage and artistic excellence of the country.
The Austrian Ambassador, H.E. Andrea Wicke, graced the occasion as the Chief Guest and commended the efforts of Serena Hotels and Nomad Art Gallery for their unwavering commitment to preserving and promoting Pakistan’s cultural heritage. In her remarks, she emphasized the importance of cultural exchange and the role of such platforms in promoting mutual understanding and appreciation of artistic traditions.
This Crafts Festival is part of Serena Hotels’ ongoing Cultural Diplomacy Initiative, a foundation of its mission to support and celebrate the arts. Through events like this, Serena Hotels has been actively working to preserve indigenous traditions, empower artisans, and promote sustainable economic development in the artisan community.
Ms. Nageen Hayat, Founder of Nomad Art Gallery, expressed her gratitude for the collaboration, saying, “This milestone of 40 years is a tribute to the resilience and creativity of Pakistan’s artisans. Together with Serena Hotels, we aim to honor their artistry and ensure these traditions thrive for future generations.”
The crafts festival not only provided artisans with a platform to showcase their skills but also offered visitors a chance to experience the beauty and diversity of Pakistan’s cultural landscape.
Serena Hotels is renowned for its commitment to excellence in hospitality and its dedication to promoting cultural, social, and economic development through its various initiatives. The Cultural Diplomacy Initiative, under which the crafts festival was organized, highlights the vision to connect communities and promote mutual understanding through art, heritage, and dialogue.
